Alpha Finance Lab is building an ecosystem of DeFi products that will interoperate to maximize returns while minimizing risks for users. Alpha products focus on capturing unaddressed demand in DeFi in an innovative and user friendly way.
Each Alpha product will address market gaps and problems in the sector the product is in. The various Alpha products will then work together to achieve the overarching theme of maximizing returns for users while offering a synergistic solution to minimize downside exposure/risk.
This focus underpins the opportunities we choose to evaluate and decisions we make, as we cannot capture every opportunity, but rather only the ones that have clear unaddressed demand and market gaps and bring synergy to Alpha ecosystem. By doing so, we will be able to thrive and dominate in such verticals, continue to disrupt the industry, and bring superior value proposition compared to existing solutions in the market.
Alpha team takes on 2 strategies in building innovative Alpha products.
Problem Statement: In-depth research and understanding of prominent problems in DeFi
Solution Statement: Evaluate market gaps and iterate until we find a product idea/solution that allows us to capture large unaddressed demand in a particular problem statement
With these 2 strategies at hand, the Alpha team is actively thinking of problems in the DeFi space, coming up with various innovative product ideas that capture large market gaps, running simulations to validate ideas before building user friendly and innovative products that can capture real unaddressed demand.
Alpha Finance Lab's investors include The Spartan Group, Multicoin Capital, DeFiance Capital, and Delphi Ventures.
As we continue to emphasize the relationship between Alpha’s design and values, we’ve integrated our core beliefs into the new Alpha Finance Lab and ALPHA token logo.
The interrelated features of Alpha’s new logo embodies the unity and strength the ecosystem derives from each interconnected Alpha product. Just as each Alpha product is created with interoperability in mind, every aspect of our latest Alpha Finance Lab and ALPHA token logo is interconnected to symbolize our community. Alpha’s community will play an integral role in working to decentralize our project, and we believe Alpha’s brand should reflect the vital role our community plays.
We also wanted Alpha’s new logo to highlight the importance of the ALPHA token in our upcoming growth stage. The left and right wings of the Alpha logo are connected by a yellow circle, which symbolizes how ALPHA tokenomics will act as a bridge - facilitating interactions between all products in our expanding, multi-chain Alpha ecosystem.
Lastly, the particular arrow shape in our logo was designed to symbolize our laser-focussed, yet agile approach to the development of the Alpha ecosystem.
The arrow points in one direction to show how the entire Alpha team and community are marching towards the shared vision of creating an innovative, multi-chain ecosystem at the forefront of DeFi - with the long-term goal of innovating on and integrating with the incumbent financial system.
The curved wings on the arrow illustrate that while the Alpha team and community work towards this long-term goal, we will remain flexible to address market demand as it arises, and innovate accordingly.
The cohesive, directional, and flexible properties of our new logo further signify what’s coming next at Alpha Finance Lab!